Amazon Music | My Site

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Advancing the Music Learning Experience

Revolutionizing Amazon Music for learners with personalized guidance, interactive learning, and instant feedback — transforming user experience for seamless enjoyment.

2023 (3 months)

Duration

MY Role

UX Strategist

THE TEAMMATES

Priyanka Nair

Alya Zouaoui

TOOLS USED

Figma

FigJam

Amazon Music partnered with Pratt Institute to create an Amazon Music Design Challenge, the mission of which was for consultants to design and research what Amazon Music may look like five years from now and how Alexa and AI may be a part of it. This case study was created by three consultants who focused on accessibility and inclusion by asking the question of how Amazon Music may provide a more personalized and educational experience for every type of user.

RESEARCH

With surveying, affinity mapping, and competitive analysis, and was able to gain insights on what the learning experience will look like.

USER PERSONA

COMPETITIVE ANALYSIS

IDEATION

Using the research, I created these quick wireframes to show how the user can go back and forth with the chords and sheet music and adjust their settings for better personalization.

FINAL WIREFRAMES

The final wireframes allowed users to select an instrument, learn it with sheet or chord music, and incorporated user testing feedback by including Amazon Music branding and focusing on one instrument.

Music Page

Learn to Play Landing Page
Default: Chords Tab

Menu List

Select Instrument

Learn to Play Landing Page
Sheet Music Tab

Adjust Speed Overlay

Settings Overlay

Equalizer

Future Recommendations

Offer Community Support
Learning an instrument or music can be a solitary activity, and users may feel isolated or discouraged if they face challenges. Including a community group for new music learners and experienced musicians on the home page of the Amazon Music app could address this issue by connecting individuals who want to practice together, who may have issues with techniques, or who even want to collaborate on songs! A few users mentioned the importance of community support in the music learning process.

Lyric Translations
Music can be an incredibly effective tool for learning a foreign language. Incorporating lyrics translations could open the doors for another learning experience through the Amazon Music app!

Mixer on Main Song Page
Adding the mixer on the main song page can transform the listening experience into a karaoke mode!

PRESENTATION

What will the Amazon Music app look like with continued AI and community support in five years?

01

Creating a strategy in the beggining can help everyone in the team.

Since this was a one-month project, it was very important for us to push forward and make quick and informed decisions which as the manager, I had to make them in order to not fall behind.

02

Sometimes too many features can disrupt the process.

Focusing on one main objective helps greatly impact the design and experience.

03

User research can lead the project forward.

Surveys and competitive analysis of other music learning apps help solidify the features that need to be added.

REFLECTION

What was the impact that I had with this project and what did I take out of it?

Research played a big part in this project because it helped me understand what features are needed and what is not.

It also helped me understand what the users' process is while buying tickets and what apps or websites they use.

I decided to send a survey to 14 people that asked about the process the features they would like and what aspects of the Amazon Music app that they want to improve.

AFFINITY MAPPING

The login screen provides easy integration with Google and Facebook.

What do you think would help you learn how to play an instrument?

Have you ever looked for sheet music for a particular song you wanted to learn? If so, have you come across any difficulties finding it?

Likes/Dislikes about the apps/services users used to learn music (ordered by similarity and frequency

What features would you like to see in a music learning app?

The login screen provides easy integration with Google and Facebook.

What do you think would help you learn how to play an instrument?

Have you ever looked for sheet music for a particular song you wanted to learn? If so, have you come across any difficulties finding it?

Likes/Dislikes about the apps/services users used to learn music (ordered by similarity and frequency

PROBLEM

Listening to music has a variety of benefits, such as improving memory, mood, mental alertness, sleep quality, and more. The benefits of music do not end there.

Playing an instrument adds the benefit of improving problem-solving abilities, coordination, attention, and overall quality of life.

89% of our users have tried to learn to play an instrument in the past but ran into several challenges throughout this process that we will address in our new music learning experience for Amazon Music. We hope to make music learning more accessible and enjoyable for users by addressing their needs and pain points from our user research.

Solution

Creating an interactive learning experience
Having a progress tracker and providing feedback to users could help them stay motivated and engaged with the learning process.
Personalize the learning experience
Incorporating adaptive learning technologies, filters, personalized recommendations, and allowing users to set their own goals would address users' different learning styles and preferences found in our research.
Making chords/sheet music more widely available
Many users indicated the lack of accessibility to the music they want to learn. Having the ability to play along to songs they love would motivate them to continue learning and mastering their instrument.

01

02

03

Creating an interactive learning experience Having a progress tracker and providing feedback to users could help them stay motivated and engaged with the learning process.

Personalize the learning experience Incorporating adaptive learning technologies, filters, personalized recommendations, and allowing users to set their own goals would address users' different learning styles and preferences found in our research.

Making chords/sheet music more widely available Many users indicated the lack of accessibility to the music they want to learn. Having the ability to play along to songs they love would motivate them to continue learning and mastering their instrument.

Creating an interactive learning experience
Having a progress tracker and providing feedback to users could help them stay motivated and engaged with the learning process.

Personalize the learning experience
Incorporating adaptive learning technologies, filters, personalized recommendations, and allowing users to set their own goals would address users' different learning styles and preferences found in our research.

Making chords/sheet music more widely available
Many users indicated the lack of accessibility to the music they want to learn. Having the ability to play along to songs they love would motivate them to continue learning and mastering their instrument.